Color Lighting Condition Comparison
- Tanya
- Nov 15, 2010
- 3 min read
Week two (10/15) of my first semester of PH 108: DIGITAL PHOTOGRAPHY with John Trefethen
Have a person hold a standard white piece of paper. It is nice to see skin tones for this test. Shoot two images for each of the following lighting conditions (six images total):
Scene 1: Tungsten. Desk lamps and most indoor lighting are tungsten.
Scene 2: Daylight. Mid-day. Sunny or overcast are both okay.
Scene 3: Candlelight. Please be careful. Don't start a fire.
This assignment is to compare one scene shot with Auto White Balance and then use one of the preset features on your camera to see if this might be more accurate in terms of color. You will have a total of six images.
Image A: Use Auto White Balance (AWB).
Image B: Use the best preset to fit the light in which you are photographing.
All DSLR cameras have color temperature presets that allow the photographer to select the best color preset given the lighting situation you are in. They are generalized, and may (or may not) be useful.
I didn't see much difference for the daylight photos. I really hope I did the right thing with the candlelight because there was no preset (my presets: daylight, shade, cloudy, tungsten, fluorescent, flash and custom). I custom set for candlelight. Oh, and my niece couldn't hold still long enough to help with candle light so my husband stood in for her.
1 Tungsten AWB 3 Daylight AWB 5 Candlelight AWB
2 Tungsten Preset 4 Cloudy Preset 6 Custom Set
How can color be used to sell a product? How can color improve the storytelling elements of a photo, or how might it take away from the story? What are some examples of the effective use of color to sell? You are welcome to post relevant images to this topic.
How can color be used to sell a product?
Advertisers are experts at using color theory to sell us products. They understand that we all have a physical and psychological response to the colors around us. Example: I no longer shop a local store even thought the prices there are much better than other locations. The reason, they recently remodeled the store, not a bad thing, but they painted the grocery section a strong yellow. I don’t like yellow as a rule because yellow makes me anxious, it is hardly worth shopping there if I need medication to do it.
How can color improve the storytelling elements of a photo, or how might it take away from the story?
Color can set the mood of the image you shoot. Blues are calming colors, green soothe, yellow stimulates but lack of color can also tell just as much.
What are some examples of the effective use of color to sell?
According to Color Marketing Group (CMG) color increases brand recognition by up to 80 percent, color ads are read up to 42 percent more than similar ads in black and white and color can be up to 85 percent of the reason people decide to buy. I do the shopping in my family, but on the rare occasion I need to send my husband after something the first thing I tell him to look for is the product color, and if I don’t tell him that is his first question to me. I think this alone is effective use of color.
Attached are ads that I stopped to look at because of the color.
